Cafarelli, E. J. (1980). Developing new products and repositioning mature brands: A risk-reduction system that produces investment alternatives. New York: John Wiley & Sons.
Style de citation ChicagoCafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. New York: John Wiley & Sons, 1980.
Style de citation MLACafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. New York: John Wiley & Sons, 1980.
Attention : ces citations peuvent ne pas être correctes à 100%.