00996nam a2200193Ia 4500 CTU_78969 210402s9999 xx 000 0 und d 658.8 M849 Morgan, James C. Cracking the Japanese market : Strategies for success in the new global economy James C. Morgan, J. Jeffrey Morgan New York Free Press 1991 The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today... Vũ Anh, Trúc Trung tâm Học liệu Trường Đại học Cần Thơ