Citação norma APA

Levitt, T. (1962). Innovation in marketing: New perspectives for profit and growth. New York: McGraw-Hill Book Company, Inc.

Citação norma Chicago

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York: McGraw-Hill Book Company, Inc, 1962.

Citação norma MLA

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York: McGraw-Hill Book Company, Inc, 1962.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.