Levitt, T. (1962). Innovation in marketing: New perspectives for profit and growth. New York: McGraw-Hill Book Company, Inc.
Chicago-stil citatLevitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York: McGraw-Hill Book Company, Inc, 1962.
MLA-referensLevitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York: McGraw-Hill Book Company, Inc, 1962.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.