Cita APA

Levitt, T. (1962). Innovation in marketing: New perspectives for profit and growth. New York: McGraw-Hill Book Company, Inc.

Chicago Style Citation

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York: McGraw-Hill Book Company, Inc, 1962.

Cita MLA

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York: McGraw-Hill Book Company, Inc, 1962.