APA Citation

Stanton, W. J. (1978). Fundamentals of marketing. Tokyo: McGraw-Hill Kogakusha, Ltd.

Chicago Style Citation

Stanton, William J. Fundamentals of Marketing. Tokyo: McGraw-Hill Kogakusha, Ltd, 1978.

MLA Citation

Stanton, William J. Fundamentals of Marketing. Tokyo: McGraw-Hill Kogakusha, Ltd, 1978.

Warning: These citations may not always be 100% accurate.