APA Citation

Converse, P. D. (1946). The elements of marketing. New York: Prentice-Hall, Inc.

Chicago Style Citation

Converse, Paul D. The Elements of Marketing. New York: Prentice-Hall, Inc, 1946.

MLA Citation

Converse, Paul D. The Elements of Marketing. New York: Prentice-Hall, Inc, 1946.

Warning: These citations may not always be 100% accurate.