Cita APA

Converse, P. D. (1946). The elements of marketing. New York: Prentice-Hall, Inc.

Citación estilo Chicago

Converse, Paul D. The Elements of Marketing. New York: Prentice-Hall, Inc, 1946.

Cita MLA

Converse, Paul D. The Elements of Marketing. New York: Prentice-Hall, Inc, 1946.