APA Citation

Percy, L. (1980). Advertising strategy: A communication theory approach. New York: Praeger Publishers.

Chicago Style Citation

Percy, Larry. Advertising Strategy: A Communication Theory Approach. New York: Praeger Publishers, 1980.

MLA Citation

Percy, Larry. Advertising Strategy: A Communication Theory Approach. New York: Praeger Publishers, 1980.

Warning: These citations may not always be 100% accurate.