APA aipamena

Percy, L. (1980). Advertising strategy: A communication theory approach. New York: Praeger Publishers.

Chicago Style aipamena

Percy, Larry. Advertising Strategy: A Communication Theory Approach. New York: Praeger Publishers, 1980.

MLA aipamena

Percy, Larry. Advertising Strategy: A Communication Theory Approach. New York: Praeger Publishers, 1980.

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