Style de citation APA

Percy, L. (1980). Advertising strategy: A communication theory approach. New York: Praeger Publishers.

Style de citation Chicago

Percy, Larry. Advertising Strategy: A Communication Theory Approach. New York: Praeger Publishers, 1980.

Style de citation MLA

Percy, Larry. Advertising Strategy: A Communication Theory Approach. New York: Praeger Publishers, 1980.

Attention : ces citations peuvent ne pas être correctes à 100%.