Keegan, W. J. (1980). Multinational marketing management. New Jersey: Prentice-Hall, Inc.
Čikaški stil citiranjaKeegan, Warren J. Multinational Marketing Management. New Jersey: Prentice-Hall, Inc, 1980.
MLA način citiranjaKeegan, Warren J. Multinational Marketing Management. New Jersey: Prentice-Hall, Inc, 1980.
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