March, R. M. (1990). Honourable customer: Marketing and selling to the Japanese in the 1990s. London: Pitman.
Citação norma ChicagoMarch, Robert M. Honourable Customer: Marketing and Selling to the Japanese in the 1990s. London: Pitman, 1990.
Citação norma MLAMarch, Robert M. Honourable Customer: Marketing and Selling to the Japanese in the 1990s. London: Pitman, 1990.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.