Rodgers, F. G. ". (1986). The IBM Way: Insights into the world's most successful marketing organization. New York: Harper & Row, Publishers, Inc.
Dyfyniad Arddull ChicagoRodgers, F. G. "Buck". The IBM Way: Insights Into the World's Most Successful Marketing Organization. New York: Harper & Row, Publishers, Inc, 1986.
Dyfyniad MLARodgers, F. G. "Buck". The IBM Way: Insights Into the World's Most Successful Marketing Organization. New York: Harper & Row, Publishers, Inc, 1986.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.