Cita APA

Rodgers, F. G. ". (1986). The IBM Way: Insights into the world's most successful marketing organization. New York: Harper & Row, Publishers, Inc.

Citación estilo Chicago

Rodgers, F. G. "Buck". The IBM Way: Insights Into the World's Most Successful Marketing Organization. New York: Harper & Row, Publishers, Inc, 1986.

Cita MLA

Rodgers, F. G. "Buck". The IBM Way: Insights Into the World's Most Successful Marketing Organization. New York: Harper & Row, Publishers, Inc, 1986.