Rodgers, F. G. ". (1986). The IBM Way: Insights into the world's most successful marketing organization. New York: Harper & Row, Publishers, Inc.
Chicago-tyylinen lähdeviittausRodgers, F. G. "Buck". The IBM Way: Insights Into the World's Most Successful Marketing Organization. New York: Harper & Row, Publishers, Inc, 1986.
MLA-viiteRodgers, F. G. "Buck". The IBM Way: Insights Into the World's Most Successful Marketing Organization. New York: Harper & Row, Publishers, Inc, 1986.
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