Cita APA

Peter, J. P. (1998). Marketing management: Knowledge and skills. Boston, Mass: Irwin/McGraw-Hill.

Chicago Style Citation

Peter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.

Cita MLA

Peter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.