Peter, J. P. (1998). Marketing management: Knowledge and skills. Boston, Mass: Irwin/McGraw-Hill.
Παραπομπή Chicago StylePeter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.
Παραπομπή MLAPeter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.