Peter, J. P. (1998). Marketing management: Knowledge and skills. Boston, Mass: Irwin/McGraw-Hill.
Style de citation ChicagoPeter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.
Style de citation MLAPeter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.