Peter, J. P. (1998). Marketing management: Knowledge and skills. Boston, Mass: Irwin/McGraw-Hill.
Chicago Stili AlıntıPeter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.
MLA AlıntıPeter, J Paul. Marketing Management: Knowledge and Skills. Boston, Mass: Irwin/McGraw-Hill, 1998.
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