00919nam a2200229Ia 4500 CTU_82816 210402s9999 xx 000 0 und d 237000 658.8 P478 Peter, J Paul Marketing management : knowledge and skills J Paul Peter , James H Donnelly Boston, Mass. Irwin/McGraw-Hill, c1998 This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples Marketing,Tiếp thị Management,Quản lý Huỳnh Mai Trung tâm Học liệu Trường Đại học Cần Thơ