APA Citation

McKenna, R. (1989). Who's afraid of Big Blue?: How companies Are Challenging IBM - and Winning. Massachusetts: Addison-Wesley Publishing Company, Inc.

Chicago Style Citation

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM - and Winning. Massachusetts: Addison-Wesley Publishing Company, Inc, 1989.

MLA Citation

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM - and Winning. Massachusetts: Addison-Wesley Publishing Company, Inc, 1989.

Warning: These citations may not always be 100% accurate.