McKenna, R. (1989). Who's afraid of Big Blue?: How companies Are Challenging IBM - and Winning. Massachusetts: Addison-Wesley Publishing Company, Inc.
Citação norma ChicagoMcKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM - and Winning. Massachusetts: Addison-Wesley Publishing Company, Inc, 1989.
Citação norma MLAMcKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM - and Winning. Massachusetts: Addison-Wesley Publishing Company, Inc, 1989.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.