Cita APA

McKenna, R. (1989). Who's afraid of Big Blue?: How companies are challenging IBM-- and winning. Reading, Mass: Addison-Wesley.

Chicago Style Citation

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM-- and Winning. Reading, Mass: Addison-Wesley, 1989.

Cita MLA

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM-- and Winning. Reading, Mass: Addison-Wesley, 1989.