00824nam a2200217Ia 4500 CTU_87629 210402s9999 xx 000 0 und d 25.17 658.83 M478 McDaniel, Carl Marketing research Carl McDaniel New Jersey John Wiley and Sons 2005 Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. Marketing research Trúc Sách kèm đĩa có số AV.000625 Trung tâm Học liệu Trường Đại học Cần Thơ