00974nam a2200217Ia 4500 CTU_88777 210402s9999 xx 000 0 und d 658.8 K87 Kotler, Philip Quản trị Marketing Philip Kotler; Vũ Trọng Hùng dịch; Phan Thăng hiệu đính Hà Nội Thống kê 2003 Những hiểu biết về quản trị marketing; Phương pháp phân tích những vấn đề thường gặp trong quản trị marketing. Giới thiệu các bộ môn kinh tế, khoa học hành vi, lý thuyết quản trị và toán học. Vận dụng tư duy marketing vào sản phẩm, dịch vụ thị trường Quản trị Marketing KT656 Marketing Trúc,Hải Trung tâm Học liệu Trường Đại học Cần Thơ