Sengupta, S. (2005). Brand positioning: Strategies for competitive advantage. New York: McGraw-Hill.
Chicago Style citaatSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New York: McGraw-Hill, 2005.
MLA citatieSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New York: McGraw-Hill, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.