Wheelwright, S. C. (1995). Leading product development: The senior manager’s guide to creating and shaping the enterprise. New York: Free Press.
Citação norma ChicagoWheelwright, Steven C. Leading Product Development: The Senior Manager’s Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.
Citação norma MLAWheelwright, Steven C. Leading Product Development: The Senior Manager’s Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.