Cita APA

Wheelwright, S. C. (1995). Leading product development: The senior manager’s guide to creating and shaping the enterprise. New York: Free Press.

Chicago Style Citation

Wheelwright, Steven C. Leading Product Development: The Senior Manager’s Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.

Cita MLA

Wheelwright, Steven C. Leading Product Development: The Senior Manager’s Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.