01475nam a2200229Ia 4500 CTU_94302 210402s9999 xx 000 0 und d 479000 302.23 B225 Baran, Stanley J. Introduction to mass communication : media literacy and culture Stanley J. Baran New York Thomson 2006 This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more Mass media,Mass media and culture,Media literacy Hiếu Sách kèm theo 2 đĩa có số: AV.001946 và AV.001945 Trung tâm Học liệu Trường Đại học Cần Thơ