00805nam a2200217Ia 4500 CTU_94429 210402s9999 xx 000 0 und d 34.86 658.8 K62 Kitchen, Philip J. Integrated marketing communications : A primer Philip J. Kitchen, Patrick De Pelsmacker London Routledge 2004 This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Communication in marketing Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ