rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Giáo trình marketing thương mại
  title info: title
  name:
    name part: Nguyễn, Xuân Quang
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hà Nội
    publisher: Lao động - Xã hội
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Giới thiệu tư tưởng cơ bản của marketing thương mại. Cơ hội hấp dẫn và thị trường của doanh nghiệp. Nghiên cứu các yếu tố cơ bản ảnh hưởng đến hoạt động thương mại của doanh nghiệp. Nghiên cứu khách hàng và cách mua sắm. Chiến lược marketing và tham số sản phẩm. Giá cả, địa điểm phân phối hàng hoá và xúc tiến trong chiến lược marketing.
  note: Nguyễn Xuân Quang
  subject:
    topic: Commerce,Marketing
  classification: 380.1
  classification: Qu106
  record info:
    record creation date: 210402
    record identifier: CTU_95761