00974nam a2200205Ia 4500 CTU_97191 210402s9999 xx 000 0 und d 917000 658.8 G411 Ghauri, Pervez International marketing Pervez Ghauri New York McGraw - Hill 2006 "International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available. Export marketing,International business enterprises M.Loan Trung tâm Học liệu Trường Đại học Cần Thơ