01011nam a2200205Ia 4500 CTU_97857 210402s9999 xx 000 0 und d 658.4012 E92 Evans, Philip Blown to bits : How to new economics of information transforms strategy Philip Evans Boston Harvard Business School Press 2000 Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Information technology,Knowledge management,Strategic palnning Truc Trung tâm Học liệu Trường Đại học Cần Thơ