01425nam a2200217Ia 4500 CTU_98722 210402s9999 xx 000 0 und d 338.4 I.54 Ingrassia, Paul Comeback : the fall and rise of the American automobile industry Paul Ingrassia and Joseph B. White. New York Simon & Schuster 1994 Pulitzer Prize winners Ingrassia and White, both of the Wall Street Journal's Michigan bureau, have written the definitive recent history of the American automobile industry. In the last five years, Ford, GM, and Chrysler have all managed to rebound from the near-fatal mistakes they made in the 1980s. The authors go beyond the daily barrage of press releases and earnings reports to unearth a dramatic tale of clashing egos and boardroom intrigue. The result is a story at once engrossing and packed with valuable information. Although intended for general readers, this flawlessly researched book will also serve as an excellent resource for special collections. This work will nicely balance Maryann Keller's more internationally focused Collision (LJ 10/1/93). Highly recommended. Automobile industry and trade,Corporate turnarounds United states.,United states. Năm Trung tâm Học liệu Trường Đại học Cần Thơ