Riding the waves of culture : Understanding cultural diversity in global business

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The aut...

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Autore principale: Trompenaars, Fons
Natura: Libro
Lingua:Undetermined
Pubblicazione: New York McGraw Hill 1998
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