Band, W. A. (1991). Creating value for customers: Designing and implementing a total corporate strategy. New York: John Wiley and Sons.
Παραπομπή Chicago StyleBand, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York: John Wiley and Sons, 1991.
Παραπομπή MLABand, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York: John Wiley and Sons, 1991.
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