Cita APA

Band, W. A. (1991). Creating value for customers: Designing and implementing a total corporate strategy. New York: John Wiley and Sons.

Chicago Style Citation

Band, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York: John Wiley and Sons, 1991.

Cita MLA

Band, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York: John Wiley and Sons, 1991.