Band, W. A. (1991). Creating value for customers: Designing and implementing a total corporate strategy. New York: John Wiley and Sons.
Style de citation ChicagoBand, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York: John Wiley and Sons, 1991.
Style de citation MLABand, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York: John Wiley and Sons, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.