Schnaars, S. P. (1994). Managing imitation strategies: How later entrants seize markets from pioneers. New York: The Free Press.
Chicago Style CitationSchnaars, Steven P. Managing Imitation Strategies: How Later Entrants Seize Markets From Pioneers. New York: The Free Press, 1994.
Cita MLASchnaars, Steven P. Managing Imitation Strategies: How Later Entrants Seize Markets From Pioneers. New York: The Free Press, 1994.
Atenció: Aquestes cites poden no estar 100% correctes.