Schnaars, S. P. (1994). Managing imitation strategies: How later entrants seize markets from pioneers. New York: The Free Press.
Citação norma ChicagoSchnaars, Steven P. Managing Imitation Strategies: How Later Entrants Seize Markets From Pioneers. New York: The Free Press, 1994.
Citação norma MLASchnaars, Steven P. Managing Imitation Strategies: How Later Entrants Seize Markets From Pioneers. New York: The Free Press, 1994.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.