Peter, J. P., & Olson, J. C. (1996). Consumer Behavior and Marketing Strategy. Chicago: Irwin.
Style de citation ChicagoPeter, J. Paul, et Jerry C. Olson. Consumer Behavior and Marketing Strategy. Chicago: Irwin, 1996.
Style de citation MLAPeter, J. Paul, et Jerry C. Olson. Consumer Behavior and Marketing Strategy. Chicago: Irwin, 1996.
Attention : ces citations peuvent ne pas être correctes à 100%.