Bowersox, D. J., & Cooper, M. B. (1992). Strategic Marketing Channel Management. Singapore: McGraw-Hill.
Chicago Style CitationBowersox, Donald J., i M. Bixby Cooper. Strategic Marketing Channel Management. Singapore: McGraw-Hill, 1992.
Cita MLABowersox, Donald J., i M. Bixby Cooper. Strategic Marketing Channel Management. Singapore: McGraw-Hill, 1992.
Atenció: Aquestes cites poden no estar 100% correctes.