Rangan, V. K., Moriarty, R. T., & Shaqpiro, B. P. (1995). Business Marketing Strategy: Concepts and Applications. Chicago: Irwin.
Chicago Style CitationRangan, V. Kasturi, Rowland T. Moriarty, i Benson P. Shaqpiro. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
Cita MLARangan, V. Kasturi, Rowland T. Moriarty, i Benson P. Shaqpiro. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
Atenció: Aquestes cites poden no estar 100% correctes.