Bodian, N. G. (1995). Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response : Save Money,and Increase Efficiency in Your Direct. Singapore: McGraw-Hill.
Styl cytowania ChicagoBodian, Nat G. Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response : Save Money,and Increase Efficiency in Your Direct. Singapore: McGraw-Hill, 1995.
Styl cytowania MLABodian, Nat G. Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response : Save Money,and Increase Efficiency in Your Direct. Singapore: McGraw-Hill, 1995.
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