Bodian, N. G. (1995). Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response : Save Money,and Increase Efficiency in Your Direct. Singapore: McGraw-Hill.
Citação norma ChicagoBodian, Nat G. Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response : Save Money,and Increase Efficiency in Your Direct. Singapore: McGraw-Hill, 1995.
Citação norma MLABodian, Nat G. Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response : Save Money,and Increase Efficiency in Your Direct. Singapore: McGraw-Hill, 1995.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.