APA Citation

Kotler, P. (1988). Principles of marketing. New Delhi: Prentice-Hall.

Chicago Style Citation

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall, 1988.

MLA Citation

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall, 1988.

Warning: These citations may not always be 100% accurate.