Kotler, P. (1988). Principles of marketing. New Delhi: Prentice-Hall.
Chicago Style CitationKotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall, 1988.
MLA CitationKotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall, 1988.
Warning: These citations may not always be 100% accurate.