APA citiranje

Kotler, P. (1988). Principles of marketing. New Delhi: Prentice-Hall.

Trích dẫn kiểu Chicago

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall, 1988.

MLA citiranje

Kotler, Philip. Principles of Marketing. New Delhi: Prentice-Hall, 1988.