Boyd, H. W., Larréché, J., & Walker, O. C. (1998). Instructor's manual to accompany Marketing management: A strategic approach with a global orientation (3rd ed.). Boston, Mass.: McGraw-Hill.
Stile di citazione ChicagoBoyd, Harper W., Jean-Claude Larréché, e Orville C. Walker. Instructor's Manual to Accompany Marketing Management: A Strategic Approach With a Global Orientation. 3rd ed. Boston, Mass.: McGraw-Hill, 1998.
Citazione MLABoyd, Harper W., Jean-Claude Larréché, e Orville C. Walker. Instructor's Manual to Accompany Marketing Management: A Strategic Approach With a Global Orientation. 3rd ed. Boston, Mass.: McGraw-Hill, 1998.
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