Marconi, J. (2000). The brand marketing book: Creating, managing, and extending the value of your brand. Lincolnwood, IL: NTC Business Books.
Style de citation ChicagoMarconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, IL: NTC Business Books, 2000.
Style de citation MLAMarconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, IL: NTC Business Books, 2000.
Attention : ces citations peuvent ne pas être correctes à 100%.