01270nam a2200385 4500 DLU030021942 ##20020910201651.0 ##990406s2000 ilua b 001 0 eng 99023371 0844222577 (DLC) 99023371 DLC DLC DLC pcc n-us--- HD69.B7 M373 2000 658.827 MA-J Marconi, Joe. The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. Lincolnwood, IL : NTC Business Books, c2000. xv, 247 p. : ill. ; 24 cm. At head of title: American Marketing Association. Includes bibliographical references (p. 237-240) and index. Brand name products Marketing. American Marketing Association. Table of contents http://www.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://www.loc.gov/catdir/description/mh023/99023371.html 27.7 DLU True Phan Ngọc Đông G A SH Thư viện Trường Đại học Đà Lạt