Parameswaran, M. G. (2001). FCB-Ulka brand building advertising: Concepts and cases. New Delhi: Tata McGraw-Hill Pub. Co..
Čikaški stil citiranjaParameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
MLA način citiranjaParameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
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