APA Citation

Parameswaran, M. G. (2001). FCB-Ulka brand building advertising: Concepts and cases. New Delhi: Tata McGraw-Hill Pub. Co..

Chicago Style Citation

Parameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.

MLA Citation

Parameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.

Warning: These citations may not always be 100% accurate.