Parameswaran, M. G. (2001). FCB-Ulka brand building advertising: Concepts and cases. New Delhi: Tata McGraw-Hill Pub. Co..
शिकागो स्टाइल उद्धरणParameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
एमएलए उद्धरणParameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.