Parameswaran, M. G. (2001). FCB-Ulka brand building advertising: Concepts and cases. New Delhi: Tata McGraw-Hill Pub. Co..
Dyfyniad Arddull ChicagoParameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
Dyfyniad MLAParameswaran, M. G. FCB-Ulka Brand Building Advertising: Concepts and Cases. New Delhi: Tata McGraw-Hill Pub. Co., 2001.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.