01257nam a2200397 4500 DLU030023083 ##20020409160621.0 ##010712s2001 ii a 000 0 eng 2001358604 0074633384 I-E-2001-358604; 80-91 (DLC) 2001358604 Library of Congress -- New Delhi Field Office Rs650.00 DLC DLC DLC lcode a-ii--- HF6161.B4 P37 2001 659.109 54 PA-M Parameswaran, M. G. FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. Brand building advertising New Delhi : Tata McGraw-Hill Pub. Co., c2001. 212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.) Compact disc in pocket. Case studies of brands handled by FCB-Ulka Advertising, Bombay. Advertising Brand name products India. FCB-Ulka Advertising (Bombay, India) 37.64 DLU True Phan Ngọc Đông G A SH Thư viện Trường Đại học Đà Lạt