rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branding across borders
    sub title: a guide to global brand marketing
  name:
    name part: Gregory, James R.
    role:
      role term: creator
  name:
    name part: Wiechmann, Jack G.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: i
    place:
      place term: Chicago, Ill
    publisher: McGraw-Hill
    date issued: 2001
    issuance: monographic
  language:
    language term: 0 e
  physical description:
    form: print
    extent: xxiv, 232 p. : ill. ; 24 cm.
  note: James R. Gregory with Jack G. Wiechmann.
  note: Includes bibliographical references (p. 213-214) and index.
  subject:
    topic: Brand name products
    topic: Marketing
  classification: HD69.B7 .G74 2001
  classification: 658.827 GR-I
  identifier: 0658009451
  identifier: 2001030841
  identifier: http://www.loc.gov/catdir/description/mh024/2001030841.html
  record info:
    record content source: DLC
    record creation date: ##0103
    record change date: ##20020911200339.0
    record identifier: DLU030023212