Fisk, R. P., Grove, S. J. 1., & John, J. (2000). Interactive services marketing. Boston: Houghton Mifflin.
Chicago Style CitationFisk, Raymond P., Stephen J. 1950- Grove, and Joby John. Interactive Services Marketing. Boston: Houghton Mifflin, 2000.
MLA CitationFisk, Raymond P., Stephen J. 1950- Grove, and Joby John. Interactive Services Marketing. Boston: Houghton Mifflin, 2000.
Warning: These citations may not always be 100% accurate.