01255nam a2200385 4500 DLU030023277 ##20020907181747.0 ##010410s2002 mauaf b 001 0 eng 2001031482 0072410647 (alk. paper) DLC DLC DLC pcc HF5415.3 .P468 2001 658.834 2 PE-J Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. 6th ed. Boston : McGraw-Hill, c2002. xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and index. Consumer behavior. Marketing. Olson, Jerry C. (Jerry Corrie), 1944- Table of contents http://www.loc.gov/catdir/toc/mh021/2001031482.html Publisher description http://www.loc.gov/catdir/description/mh021/2001031482.html 152.49 DLU True Thái Thị Thanh Thủy G A SH Thư viện Trường Đại học Đà Lạt