APA Citation

Arens, W. F. (2002). Contemporary advertising (8th ed.). Boston: McGraw-Hill Irwin.

Trích dẫn kiểu Chicago

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

MLA Citation

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

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