01370nam a2200373 4500 DLU030023283 ##20020830112207.0 ##010516s2002 maua b 001 0 eng 2001091172 0072415444 (alk. paper) 0072451769 (CD-ROM) DLC DLC DLC HF5821 .B62 2002 659.1 AR-W Arens, William F. Contemporary advertising / William F. Arens. 8th ed. Boston : McGraw-Hill Irwin, c2002. 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.). The McGraw-Hill/Irwin series in marketing Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. Includes bibliographical references and indexes. System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. Advertising. Student CD-ROM for use with Contemporary advertising. 149.24 DLU True Phan Ngọc Đông G A SH Thư viện Trường Đại học Đà Lạt