http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Student CD-ROM for use with Contemporary advertising
1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
Includes bibliographical references and indexes.
The McGraw-Hill/Irwin series in marketing