McColl, R., Callaghan, B., & Palmer, A. (2000). Services marketing: A magerial perspective. Sydney: McGraw-Hill.
Čikaški stil citiranjaMcColl, Rod, Bill Callaghan, i Adrian Palmer. Services Marketing: A Magerial Perspective. Sydney: McGraw-Hill, 2000.
MLA način citiranjaMcColl, Rod, Bill Callaghan, i Adrian Palmer. Services Marketing: A Magerial Perspective. Sydney: McGraw-Hill, 2000.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.