McColl, R., Callaghan, B., & Palmer, A. (2000). Services marketing: A magerial perspective. Sydney: McGraw-Hill.
Style de citation ChicagoMcColl, Rod, Bill Callaghan, et Adrian Palmer. Services Marketing: A Magerial Perspective. Sydney: McGraw-Hill, 2000.
Style de citation MLAMcColl, Rod, Bill Callaghan, et Adrian Palmer. Services Marketing: A Magerial Perspective. Sydney: McGraw-Hill, 2000.
Attention : ces citations peuvent ne pas être correctes à 100%.