McColl, R., Callaghan, B., & Palmer, A. (2000). Services marketing: A magerial perspective. Sydney: McGraw-Hill.
Chicago Style CitationMcColl, Rod, Bill Callaghan, and Adrian Palmer. Services Marketing: A Magerial Perspective. Sydney: McGraw-Hill, 2000.
MLA CitationMcColl, Rod, Bill Callaghan, and Adrian Palmer. Services Marketing: A Magerial Perspective. Sydney: McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.