00992nam a2200349 4500 DLU030023518 ##20020513141622.0 ##010706s2001 nyua b 001 0 eng 2001036552 033394769X (hardcover) DLC DLC DLC pcc HF5415.1265 .B72 2001 658.827 Bra Branding @ the digital age / edited by Herbert M. Meyers and Richard Gerstman. Branding at the digital age New York : Palgrave, 2001. xii, p. : ill. ; 24 cm. Includes bibliographical references and index. Brand name products. Internet marketing. Gerstman, Richard. Meyers, Herbert M. 27.26 DLU True Thái Thị Thanh Thủy G A SH Thư viện Trường Đại học Đà Lạt